Redl Sports Distributor

Great gear. Great outdoors.Great memories.

News & Highlights

Redl Volunteers Partner with Alouette River Management Society

JULY 2015

Redl Partners with Alouette River Management Society

It takes some team work to make the dream work – especially when it comes to protecting the environment – but a group of employees from Redl Sports did their part on June 21. More than 60 employees from Redl Sports in Pitt Meadows spent the day picking up trash, planting trees, and cleaning up some natural ecosystems around Allco Park in Maple Ridge. The Pitt Meadows business partnered with the Alouette River Management Society (ARMS) to organize the environmental stewardship day.

The story is featured in the Maple Ridge-Pitt Meadows Times

Read the Article
Redl Volunteers Clean Up Katzie Slough

JULY 2014

Redl Volunteers Clean Up Katzie Slough

As part of it's yearly volunteer committment, Redl Sports, a division of Maurice Sporting Goods, participated in the Maurice Cares "Make a Difference Day" on July 22, 2014. Local government and Redl volunteers pitched in to clean up a vital Pitt Meadows waterway. Collecting garbage along the Katzie Slough, the team found 300 pounds of waste, and offered manufacturers a valuable insight into their waste’s final resting place.

The story and video are featured on Metro Vancouver Close-Up

Read More & Watch the Video
Redl Sports new distribution facility

NOVEMBER 12, 2013

New Distribution Center for Redl Sports Reflects Company’s Direction and Future Growth Plans

Two years in the planning stage and another 7 months in final construction and development, and Redl Sports has smoothly transitioned into a new location in Unit #516 at Golden Ears Business Centre, located at 19100 Airport Way in Pitt Meadows, BC ...


New distribution center for Redl Sports reflects the company’s direction and future growth plans

Two years in the planning stage and another 7 months in final construction and development, and Redl Sports has smoothly transitioned into a new location in Unit #516 at Golden Ears Business Centre, located at 19100 Airport Way in Pitt Meadows, BC.

Distribution leader Maurice Sporting Goods acquired Redl Sports in 2011, and plans were immediately put in place to grow and expand the sister company as part of Maurice’s long-term commitment to the Canadian marketplace.

Moving over 23 thousand items in semi-trailers was a production in itself requiring detailed advance planning, skillful coordination and meticulous attention to detail, especially when the move is completed in 10 working days, and not one fishing lure or duck call is left behind.

In addition to the physical movement of all the warehouse stock, Maurice’s IT team was deployed to Canada months in advance, to make sure the day-to-day technology needs of the business and it’s customers would be met with little or no disruption in the flow of information and goods. Another flawless execution, and Redl began shipping it’s first orders out of the new facility on November 12, 2013.

Redl’s former distribution facility with 25,000 square feet was located in Burnaby, BC, while the new location is just 30 km east in Pitt Meadows. The new facility, nicknamed BCDC (British Columbia Distribution Centre) boasts 75,000 square feet including 5,000 square feet of office space, and features 28 foot clear ceilings, six receiving docks and six shipping docks.

The BCDC is located in a brand new, large-scale industrial business park, just minutes from the Golden Ears Bridge and within a diverse Metro Vancouver and Fraser Valley area. Major transportation thoroughfares, the CP Vancouver Intermodal Terminal and the West Coast Express Station are all less than 7 minutes away.

The complete company location and contact information has been updated on our contact page so please be sure to take note of the new address and phone numbers. Only the toll-free phone number will stay the same.

Redl Sports b2b website thumbnail

DECEMBER 3, 2012

Redl Sports Launches NEW Business-to-Business Webstore

Redl Sports is pleased to announce the official launch of our b2b webstore! Retailers and dealers can now register to browse and shop our extensive online catalog of wholesale sporting goods including fishing rods, reels, tackle, ...

Retailers and dealers can now register to browse and shop our extensive online catalogue of wholesale sporting goods including fishing rods, reels, tackle, apparel and outdoor lifestyle products, as well as hunting equipment, shooting sports equipment, sportsman clothing, camping supplies, marine and boating supplies, fitness and sports equipment, and much more! Over 50,000 products to select from!

Simply go to the Redl Sports b2b webstore, register, login and START SHOPPING 24/7!

In development for nearly a year, the Redl b2b webstore includes easy navigation to any of its's top level product categories, and features several ways to search and find products by category, brand, overstocks, sales and closeouts. Further, search results can be refined by Best Selling, Brand, Factory/Stock Numbers, Price, etc.

Additional features include competitive pricing models, aggressive dealer programs, current stock levels, and massive closeout inventory with really great deals. Plan and order 24 hours a day, 7 days a week and get fast delivery. Registered and logged in dealers can set up and edit their profile, as well as review their order history for favorites, past quantities and much more.

Access the Redl Sports b2b Webstore Now!

New Redl Logo

JUNE 1, 2012

Redl's New Look

Redl Sports logo and website have undergone a contemporary makeover. The new Redl Sports logo and website remain true to the originals, but with a more current, dynamic approach, that is cleaner, easier to read and more applicable to digital needs.

Redl's new logoThe modern, sporty logo retains the bold curves of the RS, but has been simplified and updated to provide a cleaner style that is easier to read and should be more applicable to different uses and digital offerings. The solid earthy green and blue colors are highlighted by white in the contained logo and either black or white logo font depending on the background and surrounding elements. Encasing the RS in its curved corner box provides definition and dimension, allowing it to stand on its own as a logo mark.

The new Redl Sports corporate website has undergone its own visual and digital makeover. Retaining many of the stunning photographic elements that so beautifully depict the Canadian outdoors, the site has been re-engineered to provide a more consistent, yet still dynamic layout from page to page. Content sections should be easier on the eyes, utilizing a simple, spacious white backdrop with well-organized content, interesting visual details, and accompanying images. Typography has been updated to depict content hierarchy as well as reflect the simplified and dynamic logo treatment. Content buckets, titles, page text and messaging have been written to provide succinct yet comprehensive information about the company, our products and the services we provide.

Maurice name logo with reflection

NOVEMBER 17, 2011

Maurice Sporting Goods, Inc. to acquire Redl Sports Distributors Ltd.

Northbrook, IL USA (November 17, 2011) - Maurice Sporting Goods announced today that it will acquire Redl Sports...

Maurice logo

Maurice Sporting Goods, Inc. to acquire Redl Sports Distributors Ltd.

Northbrook, IL USA (November 17, 2011) - Maurice Sporting Goods announced today that it will acquire Redl Sports Distributors, an outdoor sporting goods company located in Burnaby, British Columbia, Canada, as part of its long-term commitment to the Canadian marketplace. the terms of the transaction, expected to be completed on November 30, 2011, were not disclosed.

Commenting on the opportunity, Jory Katlin, CEO of Maurice Sporting Goods, said “Maurice and Redl have both enjoyed serving the outdoor sporting goods market in Canada for decades as family-owned businesses focused on exceeding our customers’ expectations every day and providing a comprehensive assortment of national and regional brands to support their consumers’ outdoor adventures. Over the years, we have developed a great deal of respect for Redl Sports Distributors and its management team and we look forward to supporting their continued growth from their base near Vancouver, British Columbia.”

“While selling the company was a big decision,” said Brent McCallum, General Manager of Redl Sports Distributors, “I look forward to continuing to lead Redl well into the future while enjoying the many benefits that our new partnership will provide. Redl and Maurice have both been dedicated to our market for a long time and I could not be more pleased with the opportunity to now work together for the benefit of our customers, our employees, our business partners, and the outdoor sporting goods communities that we serve and support every day.”

About Maurice Sporting Goods, Inc.:

Maurice Sporting Goods, Inc. is a family owned wholesaler of sporting goods products in the fishing, hunting, camping, marine, fitness/athletics, and sports licensing categories serving mass retailers and independent dealers throughout the United States, Canada, and other international markets. Maurice, founded in 1923, supports the United States market from eight sales offices and three distribution centers. In Canada for nearly 20 years, Maurice's sales office and 150,000 sq. ft. distribution center is located in Mississauga, Ontario.

About Redl Sports Distributors Ltd.:

Redl Sports Distributors Ltd., is a family owned wholesaler of sporting goods products in the fishing, hunting, shooting sports, and camping categories serving customers throughout Western Canada. Redl, owned by the McCallum family for more than 40 years, will continue to operate under Brent McCallum's leadership as a sister company to Maurice.

For additional information, please contact Andy Gordon, Chief Operating Officer of Maurice Sporting Goods at 847-715-1500 or Brent McCallum, General Manager of Redl Sports Distributors at 604-420-2323.

~Jory Katlin, CEO, Maurice Sporting Goods, Inc.

~Brent McCallum, GM, Redl Sports Distributors Ltd.

2014 Christmas Dealer List

Barriere IDA | Barriere | BC
Belle's Sports | Mission | BC
Blu Jay Sports | Burns Lake | BC
Chilcotin Guns | Williams Lake | BC
City Centre Home Hardware | Kitimat | BC
Country Wide Sports | Houston | BC
Donex Pharmacy/Screamin' Reel | 100 Mile House | BC
Golden True Value Hardware | Golden | BC
Gone Fishin' | Courtenay | BC
Gone Fishin' | Nanaimo | BC
Gone Fishin' | Port Alberni | BC
Grand Forks Home Hardware | Grand Forks | BC
Grants Tackle Box | Enderby | BC
Hagensborg Shop Easy | Hagensborg | BC
Hagens Home Hardware | MacKenzie | BC
Hub Sports | Abbotsford | BC
Island Outfitters | Victoria | BC
Kenkraft | Vernon | BC
Kent Outdoors | Agassiz | BC
Lonestar Sporting Goods | Chetwynd | BC
Marine Traders | Powell River | BC
Meegans Store | Queen Charlotte City | BC
Method Marine | Tofino | BC
Misty River | Radium Hot Springs | BC
Nechako Outdoors | Prince George | BC
Oscars Source for Adventure | Smithers | BC
Par 3 Sports in Motion | Fraser Lake | BC
Sea Run | Coquitlam | BC
Spud Valley | Pemberton | BC
Stillwater | Delta | BC
Taber Auto Parts Inc. | Taber | AB
Timberland Sports | Port McNeill | BC
Trayling's Tackle Shop | Prince Rupert | BC
Trends on Ends | Hope| BC
West Country Sports | Sundre | AB
Westside Stores | Salmon Arm | BC
Willis-Harper Hardware | Quesnel | BC
Winners Edge | Lillooet | BC
Wynndel Food & Sports| Wynndel | BC