Redl Sports Distributor

A company withheritageandhistory.

Who We Are

Image of Redl Sports employees outside building on Maurice Cares Day 2012

Redl Sports is a family owned wholesaler of sporting goods products in the fishing, hunting, camping, marine, shooting sports and fitness & athletics categories serving customers throughout Canada.

Redl Sports, established in 1954, and owned by the McCallum family for more than 40 years, was acquired by Maurice Sporting Goods of Northbrook, Illinois in 2011. Redl continues to operate under Brent McCallum’s leadership as a sister company to Maurice Sporting Goods.

Our partnership with Maurice provides many new opportunities and capabilities starting with our NEW business-to-business webstore with over 50,000 products. Available 24/7, the site offers a greatly expanded line-up of outdoor gear, competitive pricing and aggressive dealer programs and Redl's own proprietary brand products as well.

Redl's Proprietary Brands

Trophy XL logoAngler logoDragonfly logo

With our unparalleled service, support, competitive pricing and quick delivery of product, Redl Sports is Canada's largest outdoor sports distribution company. We can ship to most locations in Canada overnight.

Our History

1954

Company founded.

1970

Redl Sports Distributor acquired by McCallum family.

1973

Trophy XL fishing product line launched.

1980

Angler fishing product line launched.

1980

Redl purchases shooting sports business and adds to its product lineup.

1988

Dragonfly fishing product line launched.

2006

Redl introduced "RODS" - Dealer Order System.

2011

Redl Sports Distributor acquired by Maurice Sporting Goods.

2013

Redl moves into it's new 75,000 sq. ft. distribution center.

A beneficial partnership

Redl Sports logo

A message from Brent McCallum, General Manager of Redl Sports Distributors...

“While selling the company was a big decision,” said Brent McCallum, General Manager of Redl Sports Distributors, “I look forward to continuing to lead Redl well into the future while enjoying the many benefits that our new partnership will provide. Redl and Maurice have both been dedicated to our market for a long time and I could not be more pleased with the opportunity to now work together for the benefit of our customers, our employees, our business partners, and the outdoor sporting goods communities that we serve and support every day.”

New opportunities

Maurice Sporting Goods montage image of outdoor activity and sporting goods

Jory Katlin, CEO of Maurice Sporting Goods, commenting on this opportunity with Redl Sports...

“Maurice and Redl have both enjoyed serving the outdoor sporting goods market in Canada for decades as family-owned businesses focused on exceeding our customers’ expectations every day and providing a comprehensive assortment of national and regional brands to support their consumers’ outdoor adventures. Over the years, we have developed a great deal of respect for Redl Sports Distributors and its management team and we look forward to supporting their continued growth from their base near Vancouver, British Columbia.”

  • Now over 50,000 products available online
  • Aggressively priced dealer programs
  • Online ordering 24/7
  • New Camping Category
  • New Marine Category
  • New Fitness & Athletics Category